Search Engine Optimization (SEO) is one of the most coveted digital skills in the world right now. A lot of companies like to get to the top of Google search pages but don’t know about the common SEO mistakes!
That being said, you need to ensure that you don’t make any of these blunders when running an SEO campaign:
Using Incorrect Keywords
The first SEO mistake is not using the correct keywords, to begin with. As we all know, SEO is all about getting the right keywords for your website to rank for. However, you need to ensure that the keywords you choose are correct.
So one of the most costly mistakes people make when selecting keywords is doing so without considering the preferences of users and search engines for long-tail keywords. It is always possible to define your products and services in a specific way, you will also need to understand the words that your prospective customers will use when referring to them. Sometimes, the terms that you think are correct could mean something different for others. If this happens, then you would be generating the wrong keywords.
To avoid this make sure that you do your research before you begin the optimization. Tools such as SEMRush, AdWords, KeywordPlanner, and Google Trends will help make the entire step easy.
The second SEO mistake is having too many keywords! A lot of people believe that throwing the target keywords into every sentence is the key to ranking higher on search engines. Well, this is one of the most terrible sins you could ever commit as far as SEO is concerned. As a matter of fact, doing way too much with the keywords is seen by many search engines as spam ad it will go on to hurt your general SEO performance.
When you stuff keywords, the entire content begins to look unnatural, and your target audience will eventually find no use for it. In addition to that, Google has now deployed a special search known as Latent Semantic Indexing, which will recognize the topic of the content without the need for any keyword stuffing antics.
The third and perhaps the most important SEO mistake is not having genuine content. We have people who believe that publishing sub-par content is an easy way to get readers. Back in the day, people found it easy to copy content and get away with it. However, in the world of today, this approach is frowned upon and heavily penalized.
You should never plagiarize or copy content from another website, ever! Instead of spinning content into a new page it is recommended that you create genuine content based on the topic of interest that is meaningful, relevant, and engaging. By doing this, you ensure that your website is able to maintain a proper ranking.
Since content is a major part of any SEO, you should make sure to not make any obvious content marketing mistakes.
Ignoring Meta Descriptions and Title Tags
And last but not least, another SEO mistake is forgetting to set the meta description and title tags on your pages and posts. Contrary to what a lot of people believe, getting a good article and infusing your keywords strategically isn’t all there is to SEO; also, you should be sure not to skip both the meta description and title tag.
When search engines crawl content they pay a significant portion of attention to the meta description and title tag. So, if done properly, they can boost your content performance markedly.
You should also remember alt tags for your images. These tags show how you are targeting your articles, and they are great ways to help keep you in the good books of the crawling bots that search engines use.
When you use optimum meta tags and you build quality links, you will start seeing some upward movement in your SEO rankings.