Do you own or run a website? It is important to know just how much of a reach your site has, as well as the statistics. It is important to keep a watchful eye on the statistics so as to know when the traffic reduces. Monitoring your traffic stats also helps you to know what posts or content pulls in more traffic and which ones do not.
If you want information about the number of visits your site gets, as well as the location of your audience, you need to install google analytics. Google Analytics also helps to know if your website is mobile-friendly as well as what websites your traffic comes from.
Using Google Analytics can also help to determine what marketing tactics result in more traffic as well as the most popular pages on your website. In addition to this, you can also use Google Analytics to determine your conversion rate as well as their locations as well as the page that made the conversion. You can also improve the speed of your website and find out what content your audience likes the most.
Obviously, Google Analytics is a very useful and important SEO tool for your website, but how do can you use it?
Installing Google Analytics.
In order to be able to fully utilize the Google Analytics tool, you would first need to set up a google analytics account. Having a pre-existing Google account means you only need to set up google analytics using your account. However, if you do not have a google account, you would need to create a new one.
Once you have your Google account, you can proceed to Google analytics to sign in. Note that once you sign in, you would need to complete three steps in order to set up your Google analytics.
Simply fill out the information about your website as well as the things you would like to track.
Google Analytics Accounts
If you have only one website, you only need one google analytics account. However, if you need to add a new website, you will be required to open a new Google Analytics account. Note that you can have as much as 50 websites under your Google Analytics account, however, you should keep your business websites separate from your personal websites, hence the need for two google analytics accounts. You can also have as many as 100 Google Analytics accounts under one Google account. So, you can separate websites as you see fit.
If for some reason, you want to change the way you have arranged your websites, you cannot move a website from one Google Analytics account to another, hence you should think carefully about how you want your sites organized. If, however, you still need to change it, you would need to set up the website under a new account and forfeit all historical data collected.
Using Google Analytics
Once you have completed your Google analytics accounts set up, you would need to get your tracking ID which you will use to track all pages you want to track. Install your tracking ID on every page you want to track. The type of website you have determines how you would install your tracking ID.
For instance, the WordPress website with the genesis framework has specific areas for header and footer scripts. You can also use Google Analytics by Yoast plugin to easily install your tracking ID on all WordPress websites.
Html websites will require you to add the tracking code before the </head> tag on all the pages you wish to track.
For Shopify stores, simply go to your online store settings, and paste your tracking code in the appropriate field.
Tumblr blogs can be tracked by going to the edit theme option at the top right of the blog, from there, the Google Analytics ID can be entered.
If your website doesn’t fall into any of the categories mentioned above, simply perform a web search on how to install google analytics on your platform.
After the installation of google analytics, you can then set your goals as well as site searches. Once that is done, you can view your data in 24 hours.
Getting more traffic from google means understanding how keyword research works as well as what your audience is interested in. And, that’s where the Google Keyword Planner comes in.
Google decided to remove the free exact keyword search volumes function and replace it with a vague range. So, a lot of people have sought alternatives. What most people don’t know is that you can get the exact keyword search volume at a price. Simply run an AdWords campaign.
The truth is that while there are other SEO tools, no other tool can match the insight provided by Google Keyword Planner because it was developed by Google and for that exact reason. It stands to reason that it is directly linked to all the search info.
Using Google Keyword Planner
Whether you work for a local digital marketing agency, or you’re a DIY kind of person, the first thing you need to understand is that a google keyword planner is a free tool. Access to this tool only requires a google account. However, you may be asked to set up an AdWords campaign.
Fortunately, you can avoid this by clicking the smaller “experienced with Goole Ads?” button when asked what your main advertising goal is. If your browser window is not wide enough, you will be unable to see this link, so ensure you are in full-screen mode for this part.
The next screen will display a list of campaign types. Again, click on the small “create an account without a campaign” button. Then click “submit” Once you confirm, you should be able to see the “EXPLORE YOUR ACCOUNT” button, click it and then click the “Tools” link to switch to expert mode. Once done, you will see the link to the keyword planner when you click “Tools” again.
Using the Google Keyword planner involves two options, you can either “Find Keywords” or “Get search volumes and forecasts”.
If you select the “Find Keywords” option, you would be able to discover new keywords by entering words and phrases related to your website.
Google Keyword planner will produce a list of keywords as well as information like Average monthly searches, competition, Top of page bid (low range and high range). The tool works for up to ten keywords and phrases at once.
Want Even More Accuracy?
Another trick is to enter the URL of your website along with the ten keywords/phrases. Google will show a few thousand keyword suggestions for your search, however, other tools may show more, but why would you want 100,000 suggestions in the first place?
If you opt for “Get search volume and forecasts” that implies that you already have a list of keywords and phrases you would like to work with. The search volume and forecast option allow you to see metrics for keywords that you have selected.
Simply paste the keywords into the text field and click “Get started” The forecasts section contains no keywords, all it shows you are the estimated number of clicks and impressions you can hope to get for your chosen keywords if you do decide to run an AdWord campaign. In addition, you will also be provided with the CTR, CPC and estimated costs.
You can also use the “Historical Metrics” tab to view 12-month average search volumes for the keywords you used.
Google keyword planner is a great tool capable of helping you rank your website significantly if properly used.
Remember that when working on your website’s SEO, it could take months to see results, don’t give up and stay persistant.
Search Engine Optimization could be hard. It does not matter what your level of expertise is, but it could even be worse if you are a noob in the SEO world. Don’t you worry, we have you covered. In this guide you’ll find the top 5 SEO tools used by the experts.
There’s no need pointing out why SEO has become a difficult task. Today, every business has one objective, and that’s getting as close to the top of the search engine results with every possible search query.
The difficulty is further complicated by the constant revisions and reviews of the Google algorithm. New techniques and technology are being employed to shine a light on just the content found worthy for the users.
To give you an edge, we’ve done some asking around from established SEO experts to know the tools giving them the edge. Which is why we have arrived at just 5 of such SEO tools.
1. SEO Tool: Moz SEO Software – All Round SEO Tool
If there’s any SEO tool that has stayed relevant and useful despite the incessant google changes, it’s Moz.
Moz is not just any SEO tool; it’s a powerhouse with numerous features. All the essential features needed to have an insight into a website and carrying out improvements. Through Moz, you can rank every page of your website.
2. Ahrefs – Largest Backlinks Database
It’s not on our list because of its popularity in the SEO communities, but because it can compete with Google on many fronts, especially web crawling.
If you are starting out, Ahrefs will help you based on what your competitors are up to and how you can beat them at their game. What’s the most linked content in your niche? Ahrefs will point you to it and tell you why.
SEO experts are taking advantage of the vast backlinks database of Ahrefs to boost the fortune of websites.
3. KWFinder – Detailed Long Tail Keyword Search
This SEO tool may not compete at the level of Ahrefs and Moz, but it’s a king when it comes to adhoc keyword searches.
And of course, keyword search is at the heart of SEO. KWFinder provides an excellent keyword list and functionalities than many SEO tools out there. If you are targeting long-tail keywords with little or competition, KWFinder is what you need.
The detailed nature of KWFinder in keywords suggestion is a goldmine for every SEO expert.
4. Answer The Public – Free SEO Topic Suggestions
If you have a new website and you require SEO inclined topics, this free SEO tool is your best option.
AnswerThePublic avails you a list of questions and search queries, upon which you can build content for your websites and blogs. It’s like knowing what people are in search of and giving it to them.
This tool provides invaluable insights into the needs of your niche.
5. Google Trends – Periodical and Geographical SEO Tool
Google Trends is not in any way new but has not been used to its full potential.
At every stage of your business growth, your SEO strategy may need to change, and you will know when it’s time for this change using Google Trends.
Google Trend provides you insights based on country, interest, and period. This can be used to your full advantage for seasonal content.
No SEO tool can do it all. Which is why we are recommending a combination of tools. They all have their strengths and weaknesses, which is why you will always need more than SEO tools. When working on your SEO game, make sure to not do the biggest SEO mistakes.