An Introductory Guide to Link Building: A Brief Overview

Link building is a Search Engine Optimization (SEO) strategy that allows people to connect (or link, if you will) web pages to each other by getting links from other sites.

With link building, people who visit other websites that are related to or same topic as your website will find your website by clicking on those links, resulting in more traffic to your web pages. Link building can be done in several ways, but you will need to understand the methods that go into generating the links.

According to statistics, interest in link building as a means of getting exposure has increased by 43 percent since 2005.

Before you begin, make you already know the top SEO mistakes.

How Do These Links Look like in HTML?

As expected, link building is all about the actual links themselves. Now, the HTML tag for a link is “<a>” which has 4 parts, all working together to make one link:

The beginning: Usually called the anchor. It opens the tag and shows that what follows is part of the link.

The link’s referral location: Known as the Uniform Resource Locator (URL) and is where you are going to. It could be a page, a file, a media item, etc. We use the “href” property to assign the referring location (or link destination).

The visible text: This part is a small section that consists of some text that viewers see on the web page. This is typically referred to as Anchor Text.

The enclosure: Helps show that the link is complete. This is done by adding the “</a>” at the end of the anchor text.

How Can Businesses Benefit from the Link-Building Process?

Networking: When you build links, you need to reach out to business owners and provide them with the necessary information for them to create links to your website and improve your ranking. As you speak with other business owners, you get to build relationships that will be beneficial to you both. Guest posting is very important, and there is no telling where it can lead you.

Referrals generate traffic: As you build strong links, traffic to your website increases, as your SEO ranking boosts as well. In the event that you can link to or from a renowned site, you will see upsurges in your ranking levels. We’ll go in more depth later on, but this is commonly referred to as Page Authority and it is the authority/credibility score of the source page which is linking to you.

Brand development: Great link building helps your website, which in turn boosts your social media. With this, your brand grows, and so does your clientele.

Be Strategic with Your Link Building

If you want your links to be worth something, then they need to contain valuable information. So, start with your home page and build links from relevant sources to increase your Domain Authority.

You can also create a blog section on your site, which will help you connect your customers to specific topics. When you create your blog, look for relevant sites to link to your blog articles to ensure that your posts continue to increase in authority as well.

You can use these SEO tools to get more info.

How Do I Get Linked by Other Websites?

When you contact other web administrators to link to you, keep these in mind:

  1. Develop interesting and engaging content on your site
  2. Submit your website to online directories
  3. Get links from friends and business owners in your field
  4. Be careful of using link automation tools as to not get flagged for link spamming!

All in all, link building is a powerful strategy to increase your organic traffic from search engines and the web. However, be aware that things change, so be sure to keep practicing and make changes when the need arises.