Google Keyword Planner, All You Need To Know

Google Keyword Planner, All You Need To Know

Getting more traffic from google means understanding how keyword research works as well as what your audience is interested in. And, that’s where the Google Keyword Planner comes in.

Google decided to remove the free exact keyword search volumes function and replace it with a vague range. So, a lot of people have sought alternatives. What most people don’t know is that you can get the exact keyword search volume at a price. Simply run an AdWords campaign

The truth is that while there are other SEO tools, no other tool can match the insight provided by Google Keyword Planner because it was developed by Google and for that exact reason. It stands to reason that it is directly linked to all the search info.

Using Google Keyword Planner

Whether you work for a local digital marketing agency, or you’re a DIY kind of person, the first thing you need to understand is that a google keyword planner is a free tool. Access to this tool only requires a google account. However, you may be asked to set up an AdWords campaign.

Fortunately, you can avoid this by clicking the smaller “experienced with Goole Ads?” button when asked what your main advertising goal is. If your browser window is not wide enough, you will be unable to see this link, so ensure you are in full-screen mode for this part. 

The next screen will display a list of campaign types. Again, click on the small “create an account without a campaign” button. Then click “submit” Once you confirm, you should be able to see the “EXPLORE YOUR ACCOUNT” button, click it and then click the “Tools” link to switch to expert mode. Once done, you will see the link to the keyword planner when you click “Tools” again. 

Using the Google Keyword planner involves two options, you can either “Find Keywords” or “Get search volumes and forecasts”. 

If you select the “Find Keywords” option, you would be able to discover new keywords by entering words and phrases related to your website. 

Google Keyword planner will produce a list of keywords as well as information like Average monthly searches, competition, Top of page bid (low range and high range). The tool works for up to ten keywords and phrases at once.

Want Even More Accuracy?

Another trick is to enter the URL of your website along with the ten keywords/phrases. Google will show a few thousand keyword suggestions for your search, however, other tools may show more, but why would you want 100,000 suggestions in the first place?

If you opt for “Get search volume and forecasts” that implies that you already have a list of keywords and phrases you would like to work with. The search volume and forecast option allow you to see metrics for keywords that you have selected.

Simply paste the keywords into the text field and click “Get started” The forecasts section contains no keywords, all it shows you are the estimated number of clicks and impressions you can hope to get for your chosen keywords if you do decide to run an AdWord campaign. In addition, you will also be provided with the CTR, CPC and estimated costs.

You can also use the “Historical Metrics” tab to view 12-month average search volumes for the keywords you used. 

Google keyword planner is a great tool capable of helping you rank your website significantly if properly used.

Remember that when working on your website’s SEO, it could take months to see results, don’t give up and stay persistant.

How to Research SEO Keywords

It is becoming general knowledge that SEO is the sure-fire way to improve the visibility of web pages.

If you want to learn how to do SEO like a professional, then you must be good at keyword research.

The driving force behind SEO is the keywords with which web pages are optimized. The keywords capture the attention of the search engine and show the webpage to everyone who searches a query with those keywords.  

In order to efficiently utilize keywords, you need to understand your audience and how they would be conducting a search using these keywords.

Why Is Keyword Research so Important for SEO?

With proper keyword research, you would gain access to vital information about the following important points:

  • What your audience is searching for.
  • The number of people searching.
  • How the audience wants the information.

It is important to ensure that the keywords used in the content of your webpage apply to your target audience, else, despite a good rank in search results, conversions will remain the same.

One thing to strive for is to ensure you are providing content that addresses the issues the audience intended to find a solution for.  

Keywords are often taken at face value, however, one keyword may have a few separate issues attached to it.  And if you carelessly use these keywords in your content, you may be bringing in the wrong audience and not solving anything for them.

The first step to SEO research is to gather relevant topics based on the business in question. 

Try to assume the role of the buyer, what would a potential buyer search for? Each topic/ keyword you come up with has to be checked for their monthly search volumes in order for you to get a more accurate impression of how well the keywords will perform. Once you’ve selected the highest performing relevant keyword,  it is time to try to come up with other topics related to the topics at the top. 

Next, you need to identify the keywords your page is already showing up for. You can use website analytics software such as google analytics. One shortcut to finding relevant keywords is by viewing the competition, the websites offering the same service as you, at the top of the page probably have all the right keywords, you can view these websites to get a better idea of what they are doing right. 

How to Find Related Search Terms

Once you have found the most relevant keywords, you need to find related search terms. You can do this by doing the following:

  • Go to google.com and view the “people also search for” when you enter a relevant search query.
  • Use these keywords to come up with ideas on other keywords you would like to use.
  • Then go the extra mile by finding related search terms for the related search terms you found earlier.

It is important to know the difference between head terms and longtail keywords. Head terms are more generic and shorter, usually just a few words. Longtail keywords are usually comprised of several words or even a phrase.

The relevance of this knowledge is that you need to mix head terms and longtail keywords for a well-balanced keyword strategy.

Now that you’ve compiled a list of keywords for which you want your page to rank, you can use Google Trends, and Google Keyword Planner to find out the best performing keywords and embed them in your content.