Basic Principles of SEO

SEO comes up a lot when it comes to building and managing a successful website.

Whether you’re an entrepreneur, or a digital marketer working at a local SEO agency, you know that Search Engine Optimization is the most important aspect of a successful online campaign.

Ranking on the first page of search results will quickly launch any website or business to greater levels. 

SEO is important to your online campaign and subsequently your business in the following ways:

  • Most of the traffic that finds its way to your website will come from a search engine (93%).
  • Most Internet users never scroll past the first page of their search results.
  • Many marketers have realized the importance of improving the SEO of their website in order to grow organic presence. 
  • First result position results on google search have a 34% probability of being clicked.

Once you realize the importance of SEO, the next question that pops up is how to get the best out of it. In order to fully utilize SEO, one must understand its basic principles. Follow these guidelines and start doing SEO like a pro:

Keyword Optimization

Keywords are regarded as the main elements of SEO. Since search engines are programmed to offer results based on matching queries, it is only natural that the web pages with a sound keyword strategy would continue to show up in search results. 

You can find keywords by brainstorming keywords relevant to your website niche or utilize tools such as Google keyword planner. You can also conduct your own search in your related niche to find more keyword suggestions based on popular trends. A great way to find keywords is to use frequently asked questions on quora to create web content addressing these questions.

Title Tags.

Title tags are perhaps the most important of all search tags and should also be taken into consideration for a sound SEO strategy. Apart from matching search queries, search engines also analyze headlines in order to determine the relevance of the content to the search query. This is why each title in your content needs to carry a relevant keyword.

Meta Description.

In recent times, meta description keywords have ceased to influence SEO, however, the meta description itself still holds much sway in SEO. In addition to the headline, the only thing the user can see before opening the web page is the meta description. It provides the user with an idea of the content contained within.

Content Quality

After learning and applying every SEO trick in use, the only thing required to drive traffic to your website as well as retain existing users is the quality of your content. Your content has to be relevant to the search query in order to address the issue for which the search was conducted. The quality of your content encompasses both the plain text and multimedia content, hence both should be optimized.

SEO Audit

After applying all necessary SEO practices, you would need to stay relevant by conducting a regular SEO audit. Regular SEO audits are important for maintaining a constant level of productivity on your website. Examining your website regularly helps you to find weak spots that may slow down your website.

SEO is clearly a major part of any online campaign or marketing strategy. It involves a range of practices and principles to improve your website’s visibility as well as attractiveness to any visitor. If you can implement a sound SEO strategy, your website will become more active with regular traffic and more sales. 

Search Tags, What Are They, and How They Affect SEO

Every website is aimed at reaching the target audience. Search tags enable your website to be labeled properly.

When it comes to effective content marketing, one way of knowing that your website is reaching its largest audience is by visibility, traffic growth, and revenue.

In recent times search engines rank web pages not based on authority but on the quality of the content contained on the website as well. search engines focus on the relevance of the content as well as the overall user experience hence it is a good strategy to pay attention to these aspects.

SEO tags were significantly helpful in ranking web pages in the past however these days SC hotels have become surrounded by controversy and debates.

Aside from link tags (anchor tags), there are other important tags that you should be aware of. Let’s examine them as well as their impact on SEO.

Title Tags

These tags are located at the <head> section of a web page specifying in the title. Typically 9:50 clickable headlines in SERPs as well as social networks and browsers.

Title tags are used to communicate a clear idea of the contents of the webpage. In the past title, tags were regarded as “a cure for all ills” when it comes to SEO. However, stopping title tags with keywords does not convince Google these days. 

Google and other search engines tend to focus on the quality of the titles. User behavior has also contributed to the overall relevance of web pages. 

These tags are located at the <head> section of a web page specifying in the title. Typically 9:50 clickable headlines in SERPs as well as social networks and browsers.

Title tags are used to communicate a clear idea of the contents of the webpage. In the past title, tags were regarded as “a cure for all ills” when it comes to SEO. However, stopping title tags with keywords does not convince Google these days. 

Google and other search engines tend to focus on the quality of the titles. User behavior has also contributed to the overall relevance of web pages. 

Although the page title is the first thing a user sees on the SERP, search engines have been developed to the point of reading and understanding content to an extent. As a result, title tags aren’t the cure-all SEO solution. However, they are a crucial part of the big picture.

Meta Description Tags

These tags are an additional paragraph of text attached to the <head> of a web page. They are usually displayed in the SERP snippet which is usually displayed with the page URL on search engines.

Meta descriptions are not directly used as an official ranking factor however the importance cannot be denied. Meta descriptions directly influence the choice of the user because it gives them an insight into the content they’re about to select.

Heading Tags H1…H6

Heading tags are actually an element of the HTML format they usually used to identify Adams and some areas within the content of the web page friends tennis a paragraph text is easier to navigate with subheadings addressing specific points.

The hierarchy of heading tags Rangers from H1 all the way to H6. I would almost people only emphasize the importance of H1.

Careful utilization of each of these header tags may contribute significantly to the big picture and SEO ranking of your web page.

Italic and Bold Tags

Recycle used to highlight the most important parts of the content of the web page as well as to emphasize certain words, keywords for instance. However when it comes to SEO the search engine AI may consider such little changes however it is not a major determinant factor of your SEO ranking.

But before you go discarding these tags, you should consider that it improves the readability and user experience of your web page and this is something you don’t want to discard is it working directly reduce your bounce rate once the reason is comfortable reading your content they have no reason to leave in such a hurry.

Meta Keyword Tags

Initially, meta keywords were small snippets. They were only visible in the code of the HTML page communicating directly with the search engine as to what topic the webpage relates to. Don’t use meta tags. Search engines no longer use meta tags. However, back in the day, many people abused this tag by stuffing and spamming keywords, forcing the search engines to ignore meta keywords completely. As a result, SEO keywords will not impact your ranking and even if you stop it does not impact anything. in other words, meta keywords are obsolete and not worth the hassle.

Image Alt Attributes

Add this tag to your images. The alt attribute tag describes the contents of your image. When web visitors turn off/disable images, your alt tags show up, guiding your visitors. Not using the alt tag can result in poor user experience.

Use Image Alt tags as much as you can because this tag provides context to search engines to let them know more about the content of your images.

This attribute is quite important especially for e-commerce websites that use images to portray their goods to the consumer. In addition to this if your description is relevant to search engines will be able to rank your web page among image search results.

Nofollow Attributes

These are links leading out of your websites usually used for citing sources and referring to other relevant information. Adding these links to your web content will show comprehensive content well-researched and backed up by reliable sources.

Social Media Meta Tags

Facebook introduced an open graph that lets the user control how a web page would look when shared on social media. While Twitter has its own tags, opens graft is recognized by Google+ as well as LinkedIn.

In short, use Social media meta tags and provide more information about your webpages to best prepare them for being shared by your visitors on Social Media. Adding Social Media tags also makes your Social Media posts look better which will help to drive traffic directly from social media clicks.

One thing to always consider: small tweaks add up to the big picture and your overall results for SEO. So, you better make sure to examine and optimize each of these tags. Even if they are not a direct SEO ranking metric, they have their uses.

How to View Your Website’s Traffic Statistics

How to View Your Website’s Traffic Statistics

Do you own or run a website? It is important to know just how much of a reach your site has, as well as the statistics. It is important to keep a watchful eye on the statistics so as to know when the traffic reduces. Monitoring your traffic stats also helps you to know what posts or content pulls in more traffic and which ones do not.

If you want information about the number of visits your site gets, as well as the location of your audience, you need to install google analytics. Google Analytics also helps to know if your website is mobile-friendly as well as what websites your traffic comes from.

Using Google Analytics can also help to determine what marketing tactics result in more traffic as well as the most popular pages on your website. In addition to this, you can also use Google Analytics to determine your conversion rate as well as their locations as well as the page that made the conversion. You can also improve the speed of your website and find out what content your audience likes the most.

Obviously, Google Analytics is a very useful and important SEO tool for your website, but how do can you use it?

Installing Google Analytics.

In order to be able to fully utilize the Google Analytics tool, you would first need to set up a google analytics account. Having a pre-existing Google account means you only need to set up google analytics using your account. However, if you do not have a google account, you would need to create a new one.

Once you have your Google account, you can proceed to Google analytics to sign in. Note that once you sign in, you would need to complete three steps in order to set up your Google analytics.

Simply fill out the information about your website as well as the things you would like to track.

Google Analytics Accounts

If you have only one website, you only need one google analytics account. However, if you need to add a new website, you will be required to open a new Google Analytics account. Note that you can have as much as 50 websites under your Google Analytics account, however, you should keep your business websites separate from your personal websites, hence the need for two google analytics accounts. You can also have as many as 100 Google Analytics accounts under one Google account. So, you can separate websites as you see fit.

If for some reason, you want to change the way you have arranged your websites, you cannot move a website from one Google Analytics account to another, hence you should think carefully about how you want your sites organized. If, however, you still need to change it, you would need to set up the website under a new account and forfeit all historical data collected.

Using Google Analytics

Once you have completed your Google analytics accounts set up, you would need to get your tracking ID which you will use to track all pages you want to track. Install your tracking ID on every page you want to track. The type of website you have determines how you would install your tracking ID.

For instance, the WordPress website with the genesis framework has specific areas for header and footer scripts. You can also use Google Analytics by Yoast plugin to easily install your tracking ID on all WordPress websites.

Html websites will require you to add the tracking code before the </head> tag on all the pages you wish to track.

For Shopify stores, simply go to your online store settings, and paste your tracking code in the appropriate field.

Tumblr blogs can be tracked by going to the edit theme option at the top right of the blog, from there, the Google Analytics ID can be entered.

If your website doesn’t fall into any of the categories mentioned above, simply perform a web search on how to install google analytics on your platform.

After the installation of google analytics, you can then set your goals as well as site searches. Once that is done, you can view your data in 24 hours.

Google Keyword Planner, All You Need To Know

Google Keyword Planner, All You Need To Know

Getting more traffic from google means understanding how keyword research works as well as what your audience is interested in. And, that’s where the Google Keyword Planner comes in.

Google decided to remove the free exact keyword search volumes function and replace it with a vague range. So, a lot of people have sought alternatives. What most people don’t know is that you can get the exact keyword search volume at a price. Simply run an AdWords campaign

The truth is that while there are other SEO tools, no other tool can match the insight provided by Google Keyword Planner because it was developed by Google and for that exact reason. It stands to reason that it is directly linked to all the search info.

Using Google Keyword Planner

Whether you work for a local digital marketing agency, or you’re a DIY kind of person, the first thing you need to understand is that a google keyword planner is a free tool. Access to this tool only requires a google account. However, you may be asked to set up an AdWords campaign.

Fortunately, you can avoid this by clicking the smaller “experienced with Goole Ads?” button when asked what your main advertising goal is. If your browser window is not wide enough, you will be unable to see this link, so ensure you are in full-screen mode for this part. 

The next screen will display a list of campaign types. Again, click on the small “create an account without a campaign” button. Then click “submit” Once you confirm, you should be able to see the “EXPLORE YOUR ACCOUNT” button, click it and then click the “Tools” link to switch to expert mode. Once done, you will see the link to the keyword planner when you click “Tools” again. 

Using the Google Keyword planner involves two options, you can either “Find Keywords” or “Get search volumes and forecasts”. 

If you select the “Find Keywords” option, you would be able to discover new keywords by entering words and phrases related to your website. 

Google Keyword planner will produce a list of keywords as well as information like Average monthly searches, competition, Top of page bid (low range and high range). The tool works for up to ten keywords and phrases at once.

Want Even More Accuracy?

Another trick is to enter the URL of your website along with the ten keywords/phrases. Google will show a few thousand keyword suggestions for your search, however, other tools may show more, but why would you want 100,000 suggestions in the first place?

If you opt for “Get search volume and forecasts” that implies that you already have a list of keywords and phrases you would like to work with. The search volume and forecast option allow you to see metrics for keywords that you have selected.

Simply paste the keywords into the text field and click “Get started” The forecasts section contains no keywords, all it shows you are the estimated number of clicks and impressions you can hope to get for your chosen keywords if you do decide to run an AdWord campaign. In addition, you will also be provided with the CTR, CPC and estimated costs.

You can also use the “Historical Metrics” tab to view 12-month average search volumes for the keywords you used. 

Google keyword planner is a great tool capable of helping you rank your website significantly if properly used.

Remember that when working on your website’s SEO, it could take months to see results, don’t give up and stay persistant.

How to Research SEO Keywords

It is becoming general knowledge that SEO is the sure-fire way to improve the visibility of web pages.

If you want to learn how to do SEO like a professional, then you must be good at keyword research.

The driving force behind SEO is the keywords with which web pages are optimized. The keywords capture the attention of the search engine and show the webpage to everyone who searches a query with those keywords.  

In order to efficiently utilize keywords, you need to understand your audience and how they would be conducting a search using these keywords.

Why Is Keyword Research so Important for SEO?

With proper keyword research, you would gain access to vital information about the following important points:

  • What your audience is searching for.
  • The number of people searching.
  • How the audience wants the information.

It is important to ensure that the keywords used in the content of your webpage apply to your target audience, else, despite a good rank in search results, conversions will remain the same.

One thing to strive for is to ensure you are providing content that addresses the issues the audience intended to find a solution for.  

Keywords are often taken at face value, however, one keyword may have a few separate issues attached to it.  And if you carelessly use these keywords in your content, you may be bringing in the wrong audience and not solving anything for them.

The first step to SEO research is to gather relevant topics based on the business in question. 

Try to assume the role of the buyer, what would a potential buyer search for? Each topic/ keyword you come up with has to be checked for their monthly search volumes in order for you to get a more accurate impression of how well the keywords will perform. Once you’ve selected the highest performing relevant keyword,  it is time to try to come up with other topics related to the topics at the top. 

Next, you need to identify the keywords your page is already showing up for. You can use website analytics software such as google analytics. One shortcut to finding relevant keywords is by viewing the competition, the websites offering the same service as you, at the top of the page probably have all the right keywords, you can view these websites to get a better idea of what they are doing right. 

How to Find Related Search Terms

Once you have found the most relevant keywords, you need to find related search terms. You can do this by doing the following:

  • Go to and view the “people also search for” when you enter a relevant search query.
  • Use these keywords to come up with ideas on other keywords you would like to use.
  • Then go the extra mile by finding related search terms for the related search terms you found earlier.

It is important to know the difference between head terms and longtail keywords. Head terms are more generic and shorter, usually just a few words. Longtail keywords are usually comprised of several words or even a phrase.

The relevance of this knowledge is that you need to mix head terms and longtail keywords for a well-balanced keyword strategy.

Now that you’ve compiled a list of keywords for which you want your page to rank, you can use Google Trends, and Google Keyword Planner to find out the best performing keywords and embed them in your content. 

Google BERT – What Does It Mean?

Last month, Google announced a new update which they call BERT. And you will be pleased to know this development – Google BERT – is the most significant leap so far (in the last five years) in search engines generally. 

Whether you’re working at a local SEO agency, or you’re DIY kind of person, keeping up-to-date with search engine algorithm updates will help you keep your rankings up.

Do you know that Google BERT was launched the same that as Kanye’s Jesus is King Album? That’s the minor gist though.

Now, the juiciest part of the matter is what Google claims BERT to be. Google calls BERT a quantum computer. And it has been demonstrated to solve what would have taken classic supercomputers thousands of years to address in a few days – cool.

Yes, the leap is excellent and all, but how does that affect us? Or make life easier and more beautiful? Such questions are what this article aims to enlighten you on.

What is Google BERT?

This algorithm update helps the learning machine understand what the words in a sentence denote, not only that but with all the perks/nuances of the context as well.

BERT itself stands for Bidirectional Encoder Representation from Transformers. And it is a deep learning algorithm related to natural language processing.

So, how does Google BERT work?

According to Google researchers, the last algorithm update is designed with the aim of pre-training deep bi-directional representations. It does that by conditioning the context from both directions (left and right) in all layers.

If you are quite familiar with language model pre-training, then BERT will be more relatable. BERT applies basic strategies as with other language pre-training construct to solve different sorts of language processing tasks. 

Some of the everyday tasks where Google BERT will come handy are paraphrasing, answering questions, making language inferences.

What is Google BERT’s target?

The target of Google BERT update is to affect 10% of all search queries, and that’s going by Google’s estimate. That indicates that users (like you and I) will find more useful information from their searches (1 in 10 times though).

Furthermore, for longer and more conversational queries, the search engine will be able to understand the context even better with the Google BERT update.

Additionally, users will now search their queries in a way that feels natural to them, and that is all thanks to Google BERT. However, there are some limitations to Google BERT.

When it comes to ranking results, BERT will only be useful for searches in US English. There are plans to adapt the development to more languages and locales soon.

What is the relationship between Google BERT and SEO?

This last update is critical to SEO. Fundamentally, SEO is about making your sites better for search engines. So think about it, BERT is an update search engines are making to their algorithm. So yes, it influences SEO processes.

What does BERT mean for content writers?

This question is perhaps essential because you might be thinking this new update spells badly for you. On the other hand, you needn’t fear a thing.

In the words of Danny Sullivan, Google’s public search liaison, “Google BERT is nothing new”. It doesn’t spell doom to you as a content writer. All you need to do is to write as you have always been doing.

On the whole, Google BERT is a good thing for all. How so? Life is more comfortable when we get things done as soon as possible. And that is BERT’s aim, understanding users’ search/keyword intent for better and fast search results. The most amazing part is that with Google BERT, there will come a time when even the exact searched keyword won’t come up in Google search results. And that would be cool.

What is Robots.txt

Robots.txt is a text file webmasters create to instruct web robots, especially search engine crawlers, on where and where not to access a website.

Whether you’re a DIY kind of person doing your own SEO, or you’re a local SEO agency, knowing what robots.txt file is and how you can use it is important to your SEO success.

Also, the robot.txt file is part of the Robots Exclusion Protocol (REP). And that means it – robot.txt – is a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users.

Confused? Let’s make it simple then. What robots.txt file does is to indicate whether specific user agents can or cannot crawl certain parts of a website.

The robot.txt file in its basic format is made of two lines:

  • User-agent: user–agent name
  • Disallow: URL string not to exclude

However, certain robot files may contain multiple lines of user agents and their directives. The three common directives include: disallow, crawl-delays, and allow.

How does a robot.txt work?

Robot.txt acts like a gateway that gives assess to search engines to dig through your website. Search engines naturally crawl the web to discover content. Afterwards, they index such content in a way to serve it up for the user.

Now, the search engine can’t crawl if robot.txt does not allow it. Why? Before any discovery and serving up can be done, the first thing a search crawler does is to look for a robots.txt file. Then it reads the file and follows the instructions.

Perhaps you are wondering why the search crawler has to look for the robot.txt first. What happens is robot.txt (when it permits the search crawler) gives specific instructions on how crawling can be more accessible and even faster.

Is a robot.txt file important?

This question is perhaps the commonest. Will robot.txt not render all your beautifully-scripted content useless?

The truth is, if mistakenly, you disallow Google-both from crawling your entire site, then robot.txt will be risky. On the other hand, when you use robot.txt to control access to just specific parts of your website, it will come convenient.

Some of the best reasons to use robot.txt file include

  • To prevent duplicate content from appearing in SERPs
  • To keep a specific/unique section of your website private (sections such as your engineering staging site)
  • To keep internal search result pages from showing up on a public SERP
  • To specify the location of sitemaps
  • To prevent search engines from indexing specific files (such as PDFs or images) on your website
  • To specify a crawl delay on your website to avoid the servers from being overloaded

Do you know the most beautiful thing yet about robot.txt files? As important as it is, it is not essential.

If there are no areas on your websites to which you want to keep private or control user-agent access, then you do not need robot.txt file at all. Another thing is that most don’t even if they have a robot.txt file.

How to tell if you have an active robot.txt? It is simple, type in your root domain, then add “/robots.txt” at the end. If no .txt page appears, then you do not have robots.txt page – voila!

Bounce Rate and What It Means for Your Page Ranking

Let’s talk about one of the oldest metrics in SEO, bounce rate. Have you ever visited a website, and upon opening the first page, you decided to leave?

If your answer is yes, what you did is regarded as a bounce. For your visit to our website to be considered as a bounce, you would not have clicked on anything on the page; not even a read more button.

Hence, the bounce rate can be described as a metric used to indicate the quality of your website by quantifying the quality of engagement with your audience.

Google analytics calculate your bounce by dividing all your single-page sessions (bounce) by all sessions on your website.

If the bounce rate on your website is high, three things are involved:

  1. First, the quality of the contents of your page is low or uninteresting to your audience.
  2. Your content does not match your audience. That is, people coming to your page do not find your information relevant.
  3. Your visitors find their information on the first click.

Does Bounce Rate Affect SEO?

A lot of beginners tend to think that the bounce rate is used to rank their page. However, looking at the three causes of a high bounce rate above, it is obvious why the bounce rate is not an accurate tool for ranking a page.

The truth is Google will not use your bounce rate in the search algorithm’s page ranking. However, your bounce rate might indirectly affect your ranking. It just doesn’t bode well that most of your audience bounce right back to the search page once they land on your website. The ranking factor might not directly use the bounce rate to rank your page; however, it might be a variable in their calculations.

Before getting into a panic over a high bounce rate, first examine the purpose of your website. If the purpose of your website is strictly to inform, a high pulse rate might not be such a bad thing. However, further engagement on your page doesn’t hurt.

It is much better that after getting the information that brought them to your page, please subscribe to your newsletter or read more content on other pages of your website. Only then will the visit on your website not be registered on the google analytics server as a bounce.

Increasing Your Engagement

If the purpose of your page is to attract further engagement, then you can use the bounce rate analytics as a direct indication of the performance of your page. For instance, if you have a page meant solely to get more subscribers for your newsletter, a high bounce rate is a clear indication of poor performance. Then, you need to fix the situation with measures like a clear call-to-action, or a subscribe button, and so on.

If you boil it all down, directly on its own, the bounce rate says little about the quality of your page. It doesn’t necessarily mean your page is doing poorly. What the bounce rate is telling you is the audience’s reaction to your page. It is left to you to decide the purpose for which you have set up the page and whether or not the reaction is desired.

A general rule of thumb, however, is to get as much engagement as possible because no matter what the purpose of your page might be, engagements engagement cannot be bad for your Google ranking. You can ensure a consistently high google ranking by getting familiar with the top 5 SEO analytic tools.

Top 5 SEO Tools Used by the Experts for Analysis in 2019

Search Engine Optimization could be hard. It does not matter what your level of expertise is, but it could even be worse if you are a noob in the SEO world. Don’t you worry, we have you covered. In this guide you’ll find the top 5 SEO tools used by the experts.

There’s no need pointing out why SEO has become a difficult task. Today, every business has one objective, and that’s getting as close to the top of the search engine results with every possible search query.

The difficulty is further complicated by the constant revisions and reviews of the Google algorithm. New techniques and technology are being employed to shine a light on just the content found worthy for the users.

To give you an edge, we’ve done some asking around from established SEO experts to know the tools giving them the edge. Which is why we have arrived at just 5 of such SEO tools.

1. SEO Tool: Moz SEO Software – All Round SEO Tool

If there’s any SEO tool that has stayed relevant and useful despite the incessant google changes, it’s Moz.
Moz is not just any SEO tool; it’s a powerhouse with numerous features. All the essential features needed to have an insight into a website and carrying out improvements. Through Moz, you can rank every page of your website.

2. Ahrefs – Largest Backlinks Database

It’s not on our list because of its popularity in the SEO communities, but because it can compete with Google on many fronts, especially web crawling.
If you are starting out, Ahrefs will help you based on what your competitors are up to and how you can beat them at their game. What’s the most linked content in your niche? Ahrefs will point you to it and tell you why.

SEO experts are taking advantage of the vast backlinks database of Ahrefs to boost the fortune of websites.

3. KWFinder – Detailed Long Tail Keyword Search

This SEO tool may not compete at the level of Ahrefs and Moz, but it’s a king when it comes to adhoc keyword searches.

And of course, keyword search is at the heart of SEO. KWFinder provides an excellent keyword list and functionalities than many SEO tools out there. If you are targeting long-tail keywords with little or competition, KWFinder is what you need.
The detailed nature of KWFinder in keywords suggestion is a goldmine for every SEO expert.

4. Answer The Public – Free SEO Topic Suggestions

If you have a new website and you require SEO inclined topics, this free SEO tool is your best option.

AnswerThePublic avails you a list of questions and search queries, upon which you can build content for your websites and blogs. It’s like knowing what people are in search of and giving it to them.

This tool provides invaluable insights into the needs of your niche.

5. Google Trends – Periodical and Geographical SEO Tool

Google Trends is not in any way new but has not been used to its full potential.

At every stage of your business growth, your SEO strategy may need to change, and you will know when it’s time for this change using Google Trends.
Google Trend provides you insights based on country, interest, and period. This can be used to your full advantage for seasonal content.

Final Thoughts

No SEO tool can do it all. Which is why we are recommending a combination of tools. They all have their strengths and weaknesses, which is why you will always need more than SEO tools. When working on your SEO game, make sure to not do the biggest SEO mistakes.

Top 4 SEO Mistakes to Avoid

Search Engine Optimization (SEO) is one of the most coveted digital skills in the world right now. A lot of companies like to get to the top of Google search pages but don’t know about the common SEO mistakes!

That being said, you need to ensure that you don’t make any of these blunders when running an SEO campaign:

Using Incorrect Keywords

The first SEO mistake is not using the correct keywords, to begin with. As we all know, SEO is all about getting the right keywords for your website to rank for. However, you need to ensure that the keywords you choose are correct.

So one of the most costly mistakes people make when selecting keywords is doing so without considering the preferences of users and search engines for long-tail keywords. It is always possible to define your products and services in a specific way, you will also need to understand the words that your prospective customers will use when referring to them. Sometimes, the terms that you think are correct could mean something different for others. If this happens, then you would be generating the wrong keywords.

To avoid this make sure that you do your research before you begin the optimization. Tools such as SEMRush, AdWords, KeywordPlanner, and Google Trends will help make the entire step easy.

Stuffing Keywords

The second SEO mistake is having too many keywords! A lot of people believe that throwing the target keywords into every sentence is the key to ranking higher on search engines. Well, this is one of the most terrible sins you could ever commit as far as SEO is concerned. As a matter of fact, doing way too much with the keywords is seen by many search engines as spam ad it will go on to hurt your general SEO performance.

When you stuff keywords, the entire content begins to look unnatural, and your target audience will eventually find no use for it. In addition to that, Google has now deployed a special search known as Latent Semantic Indexing, which will recognize the topic of the content without the need for any keyword stuffing antics.

Unoriginal Content

The third and perhaps the most important SEO mistake is not having genuine content. We have people who believe that publishing sub-par content is an easy way to get readers. Back in the day, people found it easy to copy content and get away with it. However, in the world of today, this approach is frowned upon and heavily penalized.

You should never plagiarize or copy content from another website, ever! Instead of spinning content into a new page it is recommended that you create genuine content based on the topic of interest that is meaningful, relevant, and engaging. By doing this, you ensure that your website is able to maintain a proper ranking.

Since content is a major part of any SEO, you should make sure to not make any obvious content marketing mistakes.

Ignoring Meta Descriptions and Title Tags

And last but not least, another SEO mistake is forgetting to set the meta description and title tags on your pages and posts. Contrary to what a lot of people believe, getting a good article and infusing your keywords strategically isn’t all there is to SEO; also, you should be sure not to skip both the meta description and title tag.

When search engines crawl content they pay a significant portion of attention to the meta description and title tag. So, if done properly, they can boost your content performance markedly.

You should also remember alt tags for your images. These tags show how you are targeting your articles, and they are great ways to help keep you in the good books of the crawling bots that search engines use.

When you use optimum meta tags and you build quality links, you will start seeing some upward movement in your SEO rankings.