SEO comes up a lot when it comes to building and managing a successful website.

Whether you’re an entrepreneur, or a digital marketer working at a local SEO agency, you know that Search Engine Optimization is the most important aspect of a successful online campaign.

Ranking on the first page of search results will quickly launch any website or business to greater levels. 

SEO is important to your online campaign and subsequently your business in the following ways:

  • Most of the traffic that finds its way to your website will come from a search engine (93%).
  • Most Internet users never scroll past the first page of their search results.
  • Many marketers have realized the importance of improving the SEO of their website in order to grow organic presence. 
  • First result position results on google search have a 34% probability of being clicked.

Once you realize the importance of SEO, the next question that pops up is how to get the best out of it. In order to fully utilize SEO, one must understand its basic principles. Follow these guidelines and start doing SEO like a pro:

Keyword Optimization

Keywords are regarded as the main elements of SEO. Since search engines are programmed to offer results based on matching queries, it is only natural that the web pages with a sound keyword strategy would continue to show up in search results. 

You can find keywords by brainstorming keywords relevant to your website niche or utilize tools such as Google keyword planner. You can also conduct your own search in your related niche to find more keyword suggestions based on popular trends. A great way to find keywords is to use frequently asked questions on quora to create web content addressing these questions.

Title Tags.

Title tags are perhaps the most important of all search tags and should also be taken into consideration for a sound SEO strategy. Apart from matching search queries, search engines also analyze headlines in order to determine the relevance of the content to the search query. This is why each title in your content needs to carry a relevant keyword.

Meta Description.

In recent times, meta description keywords have ceased to influence SEO, however, the meta description itself still holds much sway in SEO. In addition to the headline, the only thing the user can see before opening the web page is the meta description. It provides the user with an idea of the content contained within.

Content Quality

After learning and applying every SEO trick in use, the only thing required to drive traffic to your website as well as retain existing users is the quality of your content. Your content has to be relevant to the search query in order to address the issue for which the search was conducted. The quality of your content encompasses both the plain text and multimedia content, hence both should be optimized.

SEO Audit

After applying all necessary SEO practices, you would need to stay relevant by conducting a regular SEO audit. Regular SEO audits are important for maintaining a constant level of productivity on your website. Examining your website regularly helps you to find weak spots that may slow down your website.

SEO is clearly a major part of any online campaign or marketing strategy. It involves a range of practices and principles to improve your website’s visibility as well as attractiveness to any visitor. If you can implement a sound SEO strategy, your website will become more active with regular traffic and more sales.